This clip for “Out Getting Ribs” from Zoo Kid is beyond minimal, but completely mesmerizing. It reveals itself slowly, focusing most of its time on Archy Marshall before panning around and finally showing us his lone audience member. Marshall’s sneering performance is hypnotizing, turning what should have been a boring video into something captivating.
The video is a perfect companion to the song, a sparse affair of Marshall’s seething croon and a tricky guitar line. As a first single, “Out Getting Ribs” is quite a statement; it’s as exciting as it is surprising. Don’t be surprised if Zoo Kid amounts to big things very soon. - Matt @ musicforants.com