1. It’s your resume, only better: Everyone has a resume. But a blog allows you to highlight the skills on your resume, times ten. For example, if you’re a writer, you can flex your writing muscles and post examples of your creative writing. Even if you’re a tax accountant, you can write your thought-provoking opinions on some of the new tax laws or add a testimonial from a happy client. Just be sure what you write is accurate and well-supported.
2. It gives you a positive digital footprint: Whenever you apply for a job, the first thing a recruiter will do is investigate you online. Having a blog will give potential employers a fuller (and positive) picture of who you are and how you carry yourself, both personally and professionally. And unlike being tagged in an unflattering — and public — image of yourself on Facebook, your blog contains content that you can completely control to project yourself in the best light possible.
3. It helps you build a network: Employers are not only looking for employees who bring knowledge and a superior skill set to the table, but they also want someone who is well connected. So while you might have 500+ connections on LinkedIn, having a blog that has a dedicated readership shows that you know how to create — and keep — connections, both in the digital world and the real world.